What is Apple’s MacBook offer?
According to the report, the discount is not for an out-of-date or obsolete product. The offer instead applies to the current MacBook Pro 14-inch and 16-inch models. Supposedly the biggest Apple deal in five years, businesses who order between 5 and 24 MacBook Pros (it can be a mixture of 14-inch and 16-inch versions) from the Cupertino company will receive a tidy 8% discount on their purchase. Businesses with the need for more than 25 units will receive a 10% discount, which could be a sizeable discount in bulk.
Why is Apple offering this discount?
No official reason has been given, but this is not simply a charitable offer, multiple factors could be responsible for this discount. After a record Mac revenue of $10.85 billion in Q1 of 2022 after bumper holiday takings, Apple may expect numbers will inevitably fall this holiday season and this could be a way to soften the decline. Similarly, the supply chain issues that saw Apple struggle to meet demand for the iPhone 14 has left a hole in Q3 earnings that this promotion could plug. Another reason for the price drop is to move on the inventory of the 14-inch and 16-inch MacBook Pros in light of the superior M2 chip-powered versions expected to launch in 2023.
Is it worth it?
Since this deal is for business owners only, idividuals should stick to finding a Black Friday MacBook deal, or consider waiting for next year’s M2 chip update. Small and medium-sized businesses considering a refresh for Q1 2023 should take a look, however, as these MacBooks “set a new high-water mark for MacBook performance”, according to our MacBook Pro review.
